1. Who we are

This website, lakemaryirrigation.org, is operated by CRAIG BORGLUM LLC. We are a locally owned lawn irrigation diagnostic and repair company serving Central Florida from two offices:

• 165 Pine St., Lake Mary, FL 32746 — (407) 341-3449
• 4730 Orange Blvd., Sanford, FL 32771 — (407) 430-6195

For the purposes of European and UK data protection law, we are the “controller” of the personal information described in this policy, meaning we decide why and how it is used.

2. What this policy covers

This policy explains how we handle personal information collected through our website, our contact and booking forms, phone calls, text messages, email, our social media pages, and our in-person service visits to your property. “Personal information” means any information that identifies you or could reasonably be linked to you or your household.

This policy does not cover websites, apps, or services run by other companies, even if we link to them.

3. Information we collect

Information you give us

• Contact details — your name, phone number, email address, and mailing address.
• Service details — the address where work is to be done, a description of the problem, the make and model of your controller, zone and valve information, and access instructions such as gate codes, pet notes, or where the controller is located.
• Photos and videos — pictures of your yard, sprinkler heads, controller, or wiring that you send us so we can troubleshoot.
• Billing details — invoices, payment history, and the method you used to pay. Card payments are processed by our payment provider; we do not store full card numbers on our systems.
• Communications — the content of your messages, emails, form submissions, reviews, and any notes from phone calls.

Information we gather while working on your property

During a service visit our technician may record notes, readings, and photos about your irrigation system (for example, zone layout, pressure, wiring faults, or parts replaced). These records are tied to your service address and are used to complete the job, honor any warranty, and help with future visits.

Information collected automatically on our website

• Device and log data — IP address, browser type, operating system, the page that referred you, pages viewed, and the date and time of your visit.
• Approximate location — a general area (such as city or region) estimated from your IP address. We do not collect precise GPS location from your device.
• Cookie and analytics data — see Cookies and analytics.

Information from other sources

• Referrals from neighbors, property managers, homeowners’ associations, or builders who pass your details along to us.
• Messages and public profile details when you contact us through Facebook, X (Twitter), Google Business Profile, or similar platforms.
• Reviews you post about us on third-party review sites.

We do not intentionally collect sensitive information such as Social Security numbers, health information, or financial account numbers, and we ask that you not send it to us.

4. How and why we use your information

We use personal information only for the purposes listed below. The right-hand column shows the legal basis we rely on where the EU or UK General Data Protection Regulation (GDPR) applies.

We do not use your information for automated decision-making that produces legal or similarly significant effects on you, and we do not build profiles of you to predict personal characteristics.

5. Cookies and analytics

Cookies are small text files a website places on your browser. We use them in two ways:

• Essential cookies keep the site secure and working properly (for example, preventing spam on contact forms). The site cannot function correctly without them.
• Analytics cookies help us understand how visitors use the site. We use Google Analytics, connected through Google’s Site Kit plugin for WordPress. Google Analytics collects data such as pages visited, time on site, device type, and approximate location. We have configured it so that it does not share data with Google for advertising purposes. You can learn more in Google’s explanation of how it uses data from partner sites and opt out entirely with the Google Analytics opt-out browser add-on.

Your choices. Most browsers let you block or delete cookies in their settings. Blocking essential cookies may cause parts of the site, such as our forms, to stop working. Where the law requires it, we will ask for your consent before placing non-essential cookies, and you can change your choice at any time.

Browser privacy signals. We treat a Global Privacy Control (GPC) signal from your browser as a valid request to opt out of any sale or sharing of personal information for that browser. There is no common industry standard for older “Do Not Track” signals, so we do not respond to them separately.

6. Who we share your information with

We share personal information only when we need to in order to run the business, and only as much as is necessary. The people and companies we share with fall into these groups:

• Service providers who work on our behalf under contract — website hosting and maintenance, email and text messaging services, scheduling and invoicing software, payment processing, accounting and bookkeeping, and website analytics. They may use your information only to provide their service to us.
• Parts suppliers and manufacturers, limited to the product and address details needed to process a warranty claim or special-order part for your system.
• Professional advisers such as our accountant, insurer, or attorney, when needed for their work.
• Government authorities or others when the law requires it, to respond to valid legal process, or to protect the safety, rights, or property of our customers, our team, or the public.
• A future owner of the business, if the business is sold or transferred. The new owner would remain bound by the commitments in this policy for information collected under it.
• Anyone else you ask us to share with, such as a property manager, landlord, or HOA contact you name.

We do not sell your personal information and we do not share it with third parties for their own marketing. We do not share it for cross-context behavioral advertising.

7. Text messages and email

If you give us your mobile number, we may text you about your appointment, technician arrival, estimates, and invoices. We will send promotional texts only if you have specifically agreed to receive them. Message frequency varies, and message and data rates may apply.

• Reply STOP to any text to stop receiving messages, or HELP for help.
• Every marketing email includes an unsubscribe link, and we honor requests promptly.
• Opting out of marketing does not stop messages we must send to complete work you have booked.

Mobile phone numbers and text-message opt-in consent are never shared with or sold to third parties or affiliates for their marketing purposes.

8. How long we keep your information

We keep personal information only as long as we have a real need for it:

• Customer and job records (contact details, service address, system notes, invoices) —  for up to [12] months after your last service, to support warranties, answer questions about past work, and meet tax and accounting requirements.
• Inquiries that do not become a job — up to [1] month, then deleted.
• Website analytics data — up to 3 months, under the retention setting we use in Google Analytics.
• Marketing preferences — if you opt out, we keep a minimal record of your opt-out so we can continue to honor it.

When information is no longer needed, we delete it or remove anything that identifies you.

9. How we protect your information

Our website uses an encrypted (HTTPS) connection. We limit access to customer information to the people who need it to do their jobs, use password-protected accounts with reputable service providers, and keep our software up to date. Gate codes and other access instructions are kept with your job record and are not shared outside our team.

No method of storing or sending data is completely secure, so we cannot promise absolute security. If a data breach affects your personal information, we will notify you and any required authorities as the law requires, including under Florida’s data breach notification law.

10. Your privacy rights

Whatever state or country you live in, you may ask us to:

• tell you what personal information we hold about you and give you a copy;
• correct information that is wrong or out of date;
• delete your information, unless we need to keep it to finish a job, honor a warranty, or meet a legal obligation; and
• stop sending you marketing messages.

Depending on where you live, you may have additional rights described in the next two sections. We will not charge you, deny you service, or give you a different price or quality of service because you exercised any of these rights.

11. Visitors from the United Kingdom and European Union

Our services are offered in Central Florida, but if the GDPR or UK GDPR applies to our handling of your information, you have the right to:

• Access your personal information and receive information about how it is used;
• Rectification of inaccurate or incomplete information;
• Erasure of your information in certain circumstances;
• Restrict how we use your information in certain circumstances;
• Data portability — receive information you provided in a structured, commonly used, machine-readable format, or have it sent to another organization;
• Object to processing based on our legitimate interests, and to object at any time to direct marketing;
• Withdraw consent at any time where we rely on consent, without affecting processing that took place before you withdrew it; and
• Lodge a complaint with the data protection supervisory authority in the country where you live or work, or where you believe a violation occurred. In the UK, this is the Information Commissioner’s Office (ico.org.uk).

International transfers. We are based in the United States, and your information is stored and processed here. Where personal information is transferred from the EU or UK to the United States, we rely on appropriate safeguards such as our providers’ participation in the EU-U.S. Data Privacy Framework (and its UK Extension) or the European Commission’s Standard Contractual Clauses.

We respond to GDPR requests within one month. If a request is complex or we receive many requests, we may extend that by up to two further months and will tell you why.

12. California residents

This section is provided for California residents under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”).

Information we have collected in the past 12 months

We collect and use these categories for the purposes described in Section 4 and keep them for the periods described in Section 8. We do not collect or use sensitive personal information for the purpose of inferring characteristics about you. We have not sold or shared (for cross-context behavioral advertising) personal information in the past 12 months, and we have no actual knowledge of selling or sharing the information of anyone under 16.

Your California rights

• Right to know the categories and specific pieces of personal information we collected about you, the sources, the purposes, and the categories of third parties we disclosed it to.
• Right to delete personal information we collected from you, subject to legal exceptions.
• Right to correct inaccurate personal information.
• Right to opt out of the sale or sharing of personal information. We do not sell or share it, but you may still submit a request, and we honor Global Privacy Control signals as described above.
• Right to limit the use of sensitive personal information. We do not use sensitive personal information for purposes that would trigger this right.
• Right to non-discrimination for exercising any of these rights.

You may use an authorized agent to make a request for you. We will ask the agent for proof of your signed permission and may ask you to confirm your identity directly with us. We will confirm receipt of your request within 10 business days and respond within 45 calendar days. If we need more time (up to an additional 45 days), we will tell you why.

California Civil Code § 1798.83 (“Shine the Light”) permits California residents to ask whether we share personal information with third parties for their direct marketing. We do not.

13. Making a privacy request

To exercise any of the rights in this policy, contact us by:

• Email: [email protected] (please write “Privacy Request” in the subject line)
• Phone: (407) 341-3449
• Our contact form
• Mail: CRAIG BORGLUM LLC, Attn: Privacy, 165 Pine St., Lake Mary, FL 32746

Verifying your identity. To protect your information, we will confirm you are who you say you are before acting on a request — usually by matching your name, phone number, email, or service address against our records. We use the information you give us for verification only for that purpose.

If we decline your request. We will explain why. If you disagree, you may ask us to reconsider by replying to our decision, and we will respond to your appeal within 45 days. If you are not satisfied, you may contact your state attorney general or, in the EU or UK, your data protection authority.

14. Children

Our website and services are intended for adults who own or manage property. We do not knowingly collect personal information from children under 16. If you believe a child has given us personal information, please contact us and we will delete it.

15. Other websites and social media

Our site links to other websites and to our Facebook and X (Twitter) pages. Those companies have their own privacy policies, and we are not responsible for how they handle your information. Anything you post publicly on social media, including comments or reviews about us, can be seen by others and is governed by that platform’s rules.

16. Changes to this policy

We may update this policy when our practices change or the law requires it. When we do, we will change the “Last updated” date at the top. If a change materially affects how we use personal information we already hold, we will give prominent notice on this website before the change takes effect and, where the law requires, ask for your consent.

17. Contact us

Questions or concerns about this policy or our privacy practices are welcome.

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